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Marketing & promotional materials
Visual communication designed to attract attention while representing the business consistently
Promotional materials have a different job from reports, documents and live presentations.
People may only see a social post, event graphic or flyer for a few seconds. The design therefore needs to work faster, with stronger hierarchy, more selective messaging and visuals suited to the audience and channel.
The aim is to adapt the message, imagery, layout and call to action to each format while keeping the brand recognisable across them all
Selected work
One example in practice
One organisation, many different audiences
A social post sharing a project update, health campaign or information flyer may only be one part of the picture. For this NGO, promotional materials had to work alongside reports, programmes and wider organisational communication while still adapting to very different audiences.
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