Case study

Keeping a busy cultural programme recognisable across every activity

Artisteca is a social-impact arts and culture project that encourages people of all ages to learn, create and take part in cultural activities.

During the period I worked with Artisteca, it was managed by Fundación CRISFE and later Diners Club del Ecuador.

Brand identity and original visual direction by creative agency MullenLowe Delta. My role focused on applying and adapting the system across Artisteca’s ongoing programme and promotional materials.

The challenge

Artisteca had a constantly changing programme of workshops, competitions and events that needed regular promotion across print and social media.

Each activity needed enough personality to attract attention while still feeling unmistakably part of Artisteca.

My role

I worked part-time across both graphic design and day-to-day programme coordination, so I understood the communication from both sides: what needed to be promoted and what was involved in actually delivering it.

I also coordinated with external teachers and suppliers and with internal teams, giving me direct knowledge of schedules, audiences, requirements and changing priorities.

My work included:

Creating themed posters, flyers and social media graphics for workshops and activities

Designing promotional materials, invitations and social content for children’s and youth art competitions and events

Working within an existing identity

The job was not to redesign Artisteca each month. It was to find enough variation to keep a busy programme interesting while protecting the visual identity created for it.

Colour, illustration, imagery, hierarchy and format could change according to the activity and audience, while the underlying Artisteca look and feel remained recognisable.

What this case shows

Working within an established identity does not mean repeating the same visual formula every time. A strong system should leave enough room to respond to the activity, audience and moment.

Before adapting the communication, I consider:

What is being promoted?
Who needs to notice it?
What should feel fresh this time?
Which parts of the identity need to stay consistent?
How far can the design flex before it stops feeling recognisably Artisteca?